Summary
June 2025 was part of Iceland's peak summer season, characterized by midnight sun and maximum tourist activity. Foreign guests recorded 485,938 overnight stays in hotels, compared to 411,731 in June 2024—a +18.0% change year-over-year.
National hotel occupancy stood at 79.7%, up 5.9 percentage points from 73.8% in 2024. Foreign card spending totaled 40.0 billion ISK (+10.1% YoY).
June 2025 in context
Foreign hotel nights for the year to date, January through June, reached 2,137,232, up 8.4% on the same period of 2024. Within 2025, June ranked 4th of the twelve months by foreign nights. Against the average for June over the five preceding years (excluding the pandemic years 2020 and 2021), this month came in ahead by 18.9%. Compared with June 2019, the last full year before the pandemic, foreign nights were up 27.2%.
United States of America was the largest source market with 38.7% of foreign hotel nights, and the top three markets together accounted for 56.2%. Hotel occupancy of 79.7% means that share of available rooms was sold across the month; this is a healthy shoulder-season level with capacity still available outside the capital. Spending figures are foreign card turnover reported by the Central Bank and exclude cash and purchases made before arrival.
Foreign Overnight Stays by Source Market
The top source markets for June 2025, ranked by overnight stays:
| Rank | Market | Nights 2025 | Nights 2024 | Change | Share |
|---|---|---|---|---|---|
| 1 | United States of America | 188,239 | 166,998 | +12.7% | 38.7% |
| 2 | Germany | 56,919 | 43,701 | +30.2% | 11.7% |
| 3 | United Kingdom | 28,031 | 22,812 | +22.9% | 5.8% |
| 4 | China | 25,874 | 14,603 | +77.2% | 5.3% |
| 5 | France | 22,056 | 19,025 | +15.9% | 4.5% |
| 6 | Canada | 16,996 | 16,003 | +6.2% | 3.5% |
| 7 | Netherlands | 15,578 | 16,416 | -5.1% | 3.2% |
| 8 | Other Asian countries | 13,666 | 10,411 | +31.3% | 2.8% |
| 9 | Italy | 13,223 | 9,806 | +34.8% | 2.7% |
| 10 | Spain | 11,579 | 8,898 | +30.1% | 2.4% |
Hotel Occupancy by Region
Regional hotel occupancy rates for June 2025:
| Region | Occupancy 2025 | Occupancy 2024 | Change |
|---|---|---|---|
| South | 83.9% | 76.3% | +7.6 pp |
| Capital Region | 81.6% | 78.2% | +3.4 pp |
| Total | 79.7% | 73.8% | +5.9 pp |
| Reykjanes | 77.7% | 68.8% | +8.9 pp |
| East | 77.2% | 61.8% | +15.4 pp |
| North | 74.6% | 66.9% | +7.7 pp |
| West & Westfjords | 68.3% | 60.9% | +7.4 pp |
Foreign Card Spending
Total foreign card turnover in June 2025 was 39,966.82 million ISK (39.97 billion ISK), compared to 36,301.48 million ISK in June 2024.
This represents a +10.1% year-over-year change.
Domestic Tourism
Icelandic residents recorded 48,595 overnight stays in hotels in June 2025, down 36.0% from 75,878 in 2024.
Data Sources
- Overnight Stays: Statistics Iceland (Hagstofa Íslands) — foreign and domestic guest nights in registered hotels
- Occupancy Rates: Statistics Iceland — room occupancy as % of available hotel capacity
- Card Spending: Central Bank of Iceland (Seðlabanki Íslands) — foreign debit/credit card turnover