Summary
October 2010 was part of Iceland's autumn/winter transition with increasing northern lights activity. Foreign guests recorded 77,006 overnight stays in hotels, compared to 82,476 in October 2009—a -6.6% change year-over-year.
National hotel occupancy stood at 44.6%, down 2.2 percentage points from 46.8% in 2009. Foreign card spending totaled 3.0 billion ISK (+3.5% YoY).
October 2010 in context
Foreign hotel nights for the year to date, January through October, reached 966,156, down 1.6% on the same period of 2009. Within 2010, October ranked 6th of the twelve months by foreign nights. Against the average for October over the five preceding years, this month came in ahead by 1.2%.
United Kingdom was the largest source market with 24.1% of foreign hotel nights, and the top three markets together accounted for 47.2%. Hotel occupancy of 44.6% means that share of available rooms was sold across the month; this is typical of Iceland's low season, when many rural hotels close and demand concentrates in Reykjavík. Spending figures are foreign card turnover reported by the Central Bank and exclude cash and purchases made before arrival.
Foreign Overnight Stays by Source Market
The top source markets for October 2010, ranked by overnight stays:
| Rank | Market | Nights 2010 | Nights 2009 | Change | Share |
|---|---|---|---|---|---|
| 1 | United Kingdom | 18,525 | 22,341 | -17.1% | 24.1% |
| 2 | United States of America | 9,635 | 8,640 | +11.5% | 12.5% |
| 3 | Norway | 8,176 | 9,764 | -16.3% | 10.6% |
| 4 | Sweden | 6,046 | 8,410 | -28.1% | 7.9% |
| 5 | Germany | 5,307 | 4,544 | +16.8% | 6.9% |
| 6 | Denmark | 5,170 | 5,152 | +0.3% | 6.7% |
| 7 | Other European countries | 4,866 | 4,620 | +5.3% | 6.3% |
| 8 | Netherlands | 4,519 | 3,552 | +27.2% | 5.9% |
| 9 | France | 2,689 | 3,168 | -15.1% | 3.5% |
| 10 | Finland | 2,050 | 2,185 | -6.2% | 2.7% |
Hotel Occupancy by Region
Regional hotel occupancy rates for October 2010:
| Region | Occupancy 2010 | Occupancy 2009 | Change |
|---|---|---|---|
| Reykjanes | 57.7% | 43.8% | +13.9 pp |
| Capital Region | 54.7% | 59.6% | -4.9 pp |
| Total | 44.6% | 46.8% | -2.2 pp |
| South | 31.5% | 31.8% | -0.3 pp |
| West & Westfjords | 21.2% | 19.5% | +1.7 pp |
| North | 20.4% | 18.6% | +1.8 pp |
| East | 19.3% | 18.8% | +0.5 pp |
Foreign Card Spending
Total foreign card turnover in October 2010 was 2,995.37 million ISK (3.00 billion ISK), compared to 2,894.34 million ISK in October 2009.
This represents a +3.5% year-over-year change. Spending increased even as overnight stays declined, suggesting higher per-visitor expenditure.
Domestic Tourism
Icelandic residents recorded 28,095 overnight stays in hotels in October 2010, up 17.7% from 23,863 in 2009.
Data Sources
- Overnight Stays: Statistics Iceland (Hagstofa Íslands) — foreign and domestic guest nights in registered hotels
- Occupancy Rates: Statistics Iceland — room occupancy as % of available hotel capacity
- Card Spending: Central Bank of Iceland (Seðlabanki Íslands) — foreign debit/credit card turnover