Summary
July 2004 was part of Iceland's peak summer season, characterized by midnight sun and maximum tourist activity. Foreign guests recorded 138,974 overnight stays in hotels, compared to 116,908 in July 2003—a +18.9% change year-over-year.
National hotel occupancy stood at 78.2%, up 6.0 percentage points from 72.2% in 2003. Foreign card spending totaled 2.4 billion ISK (+13.7% YoY).
July 2004 in context
Foreign hotel nights for the year to date, January through July, reached 463,883, up 11.2% on the same period of 2003. Within 2004, July ranked 1st of the twelve months by foreign nights. Against the average for July over the five preceding years, this month came in ahead by 32.5%.
Germany was the largest source market with 24.9% of foreign hotel nights, and the top three markets together accounted for 52.2%. Hotel occupancy of 78.2% means that share of available rooms was sold across the month; this is a healthy shoulder-season level with capacity still available outside the capital. Spending figures are foreign card turnover reported by the Central Bank and exclude cash and purchases made before arrival.
Foreign Overnight Stays by Source Market
The top source markets for July 2004, ranked by overnight stays:
| Rank | Market | Nights 2004 | Nights 2003 | Change | Share |
|---|---|---|---|---|---|
| 1 | Germany | 34,571 | 31,528 | +9.7% | 24.9% |
| 2 | United Kingdom | 20,591 | 19,655 | +4.8% | 14.8% |
| 3 | United States of America | 17,414 | 12,685 | +37.3% | 12.5% |
| 4 | Switzerland (incl. Liechtenstein) | 7,898 | 6,351 | +24.4% | 5.7% |
| 5 | Italy | 7,682 | 5,604 | +37.1% | 5.5% |
| 6 | France | 7,591 | 7,810 | -2.8% | 5.5% |
| 7 | Other European countries | 7,170 | 3,275 | +118.9% | 5.2% |
| 8 | Denmark | 6,791 | 5,532 | +22.8% | 4.9% |
| 9 | Norway | 5,701 | 4,604 | +23.8% | 4.1% |
| 10 | Sweden | 5,386 | 3,495 | +54.1% | 3.9% |
Hotel Occupancy by Region
Regional hotel occupancy rates for July 2004:
| Region | Occupancy 2004 | Occupancy 2003 | Change |
|---|---|---|---|
| North | 81.7% | 77.8% | +3.9 pp |
| Capital Region | 81.4% | 74.2% | +7.2 pp |
| East | 80.4% | 81.5% | -1.1 pp |
| Total | 78.2% | 72.2% | +6.0 pp |
| South | 70.5% | 64.7% | +5.8 pp |
| West & Westfjords | 69.2% | 67.6% | +1.6 pp |
Foreign Card Spending
Total foreign card turnover in July 2004 was 2,380 million ISK (2.38 billion ISK), compared to 2,092.38 million ISK in July 2003.
This represents a +13.7% year-over-year change.
Domestic Tourism
Icelandic residents recorded 14,213 overnight stays in hotels in July 2004, up 29.7% from 10,961 in 2003.
Data Sources
- Overnight Stays: Statistics Iceland (Hagstofa Íslands) — foreign and domestic guest nights in registered hotels
- Occupancy Rates: Statistics Iceland — room occupancy as % of available hotel capacity
- Card Spending: Central Bank of Iceland (Seðlabanki Íslands) — foreign debit/credit card turnover