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Iceland Tourism 2011: Year in Review

A year of growth for Iceland's tourism sector. Foreign overnight stays increased 15.2% to 1,213,951, while tourist card spending rose 28.3% to 62 billion ISK.

Overnight Stays
Foreigners · Full Year
1.21M
+15.2%vs 2010
Occupancy Rate
Annual Average
49.8%
+3.6ppvs 2010
Tourist Spending
Card Transactions · Full Year
62B ISK
+28.3%vs 2010
Spend per Night
Avg per Foreign Night
51k ISK
+11.3%vs 2010

Monthly Overnight Stays

Foreigners · 2010 vs 2011

2010
2011
YTD YoY %
JanFebMarAprMayJunJulAugSepOctNovDec0k55k110k165k220k-20%-10%0%+10%+20%

Peak: Jul (204,073) · Lowest: Jan (42,231)

Top Source Markets

By overnight stays · 2011

1United Kingdom
214k+9.0%
2United States of America
180k+52.9%
3Germany
175k-3.9%
4Norway
92k+12.3%
5Sweden
80k+12.8%
6Other European countries
69k+30.7%
7Denmark
66k-7.5%
8France
63k+16.5%

2011 Highlights

Key performance indicators

Foreign overnight stays grew 15.2% year-over-year
Tourist spending increased 28.3% to 62B ISK
Average occupancy 49.8%, up 3.6pp
Top market: United Kingdom (17.6% share)
Domestic nights: 272k (+6.2%)

Full Year Analysis

The year in context

With 540,824 foreign passengers through Keflavík Airport, 2011 ranks 14th of the 23 complete years on record, 23% of the record set in 2018. Compared with the average of the five preceding years, 2011 came in ahead by 20.0%. Foreign hotel nights reached 25% of their 2025 record.

Overall Performance

2011 marked continued recovery and growth for Iceland's tourism sector. Foreign visitors recorded 1,213,951 overnight stays in hotels throughout the year, an increase of 15.2% compared to 2010's 1,053,619 nights.

Spending Trends

Tourist card spending totaled 62 billion ISK in 2011, up 28.3% from 2010. On a per-night basis, spending averaged 51k ISK, an increase of 11.3% year-over-year. Spending growth outpaced volume growth, suggesting higher per-visitor expenditure.

Seasonal Patterns

Jul was the busiest month with 204,073 foreign overnight stays, while Jan recorded the lowest volume at 42,231 nights. Average hotel occupancy ranged from winter lows to summer peaks, with a full-year average of 49.8%.

Source Markets

United Kingdom remained Iceland's largest source market, accounting for 17.6% of foreign overnight stays. United States of America (14.8%) and Germany (14.4%) rounded out the top three. Notable growth came from United States of America, Other European countries, Spain.

Data Sources

  • Overnight Stays: Statistics Iceland (Hagstofa Íslands)
  • Occupancy Rates: Statistics Iceland
  • Card Spending: Central Bank of Iceland (Seðlabanki Íslands)

Monthly Reports

Explore individual months

Data: Statistics Iceland & Central Bank of Iceland · © 2026 Iceland Data · About · Privacy