Full Year Analysis
Overall Performance
2025 marked continued recovery and growth for Iceland's tourism sector. Foreign visitors recorded 4,861,995 overnight stays in hotels throughout the year, an increase of 8.8% compared to 2024's 4,469,599 nights.
Spending Trends
Tourist card spending totaled 361 billion ISK in 2025, up 2.5% from 2024. On a per-night basis, spending averaged 74k ISK, a decrease of 5.8% year-over-year. Spending growth lagged behind volume growth, indicating some pressure on per-visitor expenditure.
Seasonal Patterns
Aug was the busiest month with 616,023 foreign overnight stays, while Jan recorded the lowest volume at 256,429 nights. Average hotel occupancy ranged from winter lows to summer peaks, with a full-year average of 67.3%.
Source Markets
United States of America remained Iceland's largest source market, accounting for 31.5% of foreign overnight stays. United Kingdom (12.3%) and Germany (8.4%) rounded out the top three. Notable growth came from China, Other Asian countries, Spain.
Data Sources
- Overnight Stays: Statistics Iceland (Hagstofa Íslands)
- Occupancy Rates: Statistics Iceland
- Card Spending: Central Bank of Iceland (Seðlabanki Íslands)