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Iceland Tourism 2019: Year in Review

A year of growth for Iceland's tourism sector. Foreign overnight stays increased 2.0% to 4,094,286, while tourist card spending fell 8.2% to 236 billion ISK.

Overnight Stays
Foreigners · Full Year
4.09M
+2.0%vs 2018
Occupancy Rate
Annual Average
64.5%
-3.3ppvs 2018
Tourist Spending
Card Transactions · Full Year
236B ISK
-8.2%vs 2018
Spend per Night
Avg per Foreign Night
58k ISK
-10.0%vs 2018

Monthly Overnight Stays

Foreigners · 2018 vs 2019

2018
2019
YTD YoY %
JanFebMarAprMayJunJulAugSepOctNovDec0k150k300k450k600k-20%-10%0%+10%+20%

Peak: Aug (484,764) · Lowest: Apr (235,536)

Top Source Markets

By overnight stays · 2019

1United States of America
1.21M-7.7%
2United Kingdom
657k-5.1%
3Germany
352k+7.5%
4China
314k+13.1%
5France
178k+16.7%
6Other Asian countries
121k-6.8%
7Spain
119k+15.8%
8Denmark
113k+41.3%

2019 Highlights

Key performance indicators

Foreign overnight stays grew 2.0% year-over-year
Tourist spending decreased 8.2% to 236B ISK
Average occupancy 64.5%, down 3.3pp
Top market: United States of America (29.5% share)
Domestic nights: 439k (-4.4%)

Full Year Analysis

The year in context

With 1,986,153 foreign passengers through Keflavík Airport, 2019 ranks 6th of the 23 complete years on record, 86% of the record set in 2018. Compared with the average of the five preceding years, 2019 came in ahead by 16.7%. Foreign hotel nights reached 84% of their 2025 record.

Overall Performance

2019 marked continued recovery and growth for Iceland's tourism sector. Foreign visitors recorded 4,094,286 overnight stays in hotels throughout the year, an increase of 2.0% compared to 2018's 4,014,116 nights.

Spending Trends

Tourist card spending totaled 236 billion ISK in 2019, down 8.2% from 2018. On a per-night basis, spending averaged 58k ISK, a decrease of 10.0% year-over-year. Spending growth lagged behind volume growth, indicating some pressure on per-visitor expenditure.

Seasonal Patterns

Aug was the busiest month with 484,764 foreign overnight stays, while Apr recorded the lowest volume at 235,536 nights. Average hotel occupancy ranged from winter lows to summer peaks, with a full-year average of 64.5%.

Source Markets

United States of America remained Iceland's largest source market, accounting for 29.5% of foreign overnight stays. United Kingdom (16.0%) and Germany (8.6%) rounded out the top three. Notable growth came from Denmark.

Data Sources

  • Overnight Stays: Statistics Iceland (Hagstofa Íslands)
  • Occupancy Rates: Statistics Iceland
  • Card Spending: Central Bank of Iceland (Seðlabanki Íslands)

Monthly Reports

Explore individual months

Data: Statistics Iceland & Central Bank of Iceland · © 2026 Iceland Data · About · Privacy