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Iceland Tourism 2009: Year in Review

A year of growth for Iceland's tourism sector. Foreign overnight stays increased 2.1% to 1,073,837, while tourist card spending rose 49.4% to 48 billion ISK.

Overnight Stays
Foreigners · Full Year
1.07M
+2.1%vs 2008
Occupancy Rate
Annual Average
48.0%
-2.3ppvs 2008
Tourist Spending
Card Transactions · Full Year
48B ISK
+49.4%vs 2008
Spend per Night
Avg per Foreign Night
45k ISK
+46.3%vs 2008

Monthly Overnight Stays

Foreigners · 2008 vs 2009

2008
2009
YTD YoY %
JanFebMarAprMayJunJulAugSepOctNovDec0k50k100k150k200k-20%-10%0%+10%+20%

Peak: Jul (182,244) · Lowest: Dec (41,930)

Top Source Markets

By overnight stays · 2009

1United Kingdom
221k+4.2%
2Germany
151k+3.5%
3United States of America
110k+1.9%
4Sweden
83k+1.7%
5Norway
80k+8.5%
6Denmark
69k+0.6%
7Other European countries
55k-7.5%
8France
49k-4.9%

2009 Highlights

Key performance indicators

Foreign overnight stays grew 2.1% year-over-year
Tourist spending increased 49.4% to 48B ISK
Average occupancy 48.0%, down 2.3pp
Top market: United Kingdom (20.6% share)
Domestic nights: 260k (-9.9%)

Full Year Analysis

The year in context

With 464,536 foreign passengers through Keflavík Airport, 2009 ranks 17th of the 23 complete years on record, 20% of the record set in 2018. Compared with the average of the five preceding years, 2009 came in ahead by 13.8%. Foreign hotel nights reached 22% of their 2025 record.

Overall Performance

2009 marked continued recovery and growth for Iceland's tourism sector. Foreign visitors recorded 1,073,837 overnight stays in hotels throughout the year, an increase of 2.1% compared to 2008's 1,051,394 nights.

Spending Trends

Tourist card spending totaled 48 billion ISK in 2009, up 49.4% from 2008. On a per-night basis, spending averaged 45k ISK, an increase of 46.3% year-over-year. Spending growth outpaced volume growth, suggesting higher per-visitor expenditure.

Seasonal Patterns

Jul was the busiest month with 182,244 foreign overnight stays, while Dec recorded the lowest volume at 41,930 nights. Average hotel occupancy ranged from winter lows to summer peaks, with a full-year average of 48.0%.

Source Markets

United Kingdom remained Iceland's largest source market, accounting for 20.6% of foreign overnight stays. Germany (14.1%) and United States of America (10.2%) rounded out the top three.

Data Sources

  • Overnight Stays: Statistics Iceland (Hagstofa Íslands)
  • Occupancy Rates: Statistics Iceland
  • Card Spending: Central Bank of Iceland (Seðlabanki Íslands)

Monthly Reports

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Data: Statistics Iceland & Central Bank of Iceland · © 2026 Iceland Data · About · Privacy